Introduction of Acrux
Who are we?
Acrux founder is keen on sharing the inspiration to life and the motivation to growth with others. We have over 17 years field experiences in corporate training, customer services, personal and group counseling. We have initiated different in-house training, outdoor and indoor team building, Mystery Shopper Programme (MSP), for corporations in Hong Kong, Macau, Taiwan and China cities, such as Guangzhou, Hangzhou and Zhejiang, followed by analyses, reports, reviews and relevant training effectiveness measurements.
Executive Director's Profile :
All our team members are bachelor and master graduates in training, psychology, sport science and counselling, from The University of Hong Kong and overseas universities. We concentrate on organizational development of company and behavioural change of corporate staff.
Ernest Lau
Prime areas:
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Communication Skills
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Leadership
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Coaching
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Memorizing Skills
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Presentation Skills
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Time Management and Team Building
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Creativity
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Train-the-trainer
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Diversity
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Customer Service
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Presentation Skills
Over 18 years experience in training and development expertise of several listed companies
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He is a Doctoral Degree candidate in Business Administration
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Provided sales training, customer service,train-the-trainer, leadership and management skills throughvarious in-house and adventure-based
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workshops in Hong Kong, Mainland China, Macau and Taiwan
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Speaker of training seminar of Hong Kong General Chamber of Commerce
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Coaches on both outdoor ‘Experiential Learning’ and various management sessions to front liners of retail corporations, in Hong Kong, Macau, Mainland China and Taiwan and to HKU MBA students.
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Studied English Language & Linguistics and Psychology and holds a degree from The University of Hong Kong.
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Neuro Linguistic Programming Master Practitioner certified by the founder of NLP, Dr Richard Bandler and he has become a certified organizational trainer.
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Sport Climbing Instructor, HKMU
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Outdoor Experiential Education Facilitator, IHP, HKU
Business Development Director :
Tammy So
Prime areas:
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Store Operations Management
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Retail Management by Objectives
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Practical Data Analysis
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Field Coaching
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Team Building
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Communication
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Problem Solving
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Leadership
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Business & Personal Coaching
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Business Consultant
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Tammy is Senior Executive with solid experience in retail operations and Training in both HK, Macau and PRC.
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She is a specialist in designing and conducting team building training programs to meet clients training needs
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Apart from her working experience, Tammy is an outstanding working partner with a brilliant business acumen and clear mind by always reaching goals, through improving the operational and training system.
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Tammy have been improving the sales team morale and sales contribution through professional knowledge, practical skills and well-executed strategic plans with excellent record of achievement.
Academic Advisor:
Dr. Charles Lau
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Graduated from London School of Economics, awarded Fellowship from Society of Business Practitioners
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London School of Economics, PhD in Economics
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Society of Business Practitioners, Fellowship Honour
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Institute of Global Corporate Strategy, Deputy Director
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School of Continuing Education, Hong Kong Baptist University, Lecturer of Economics
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Hong Kong Industries Association, Corporate Development Research Centre, Chief Lecturer
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Hunan Province Yiyang City, General Chamber of Commerce, Chamber of HK Macau Taiwan, Vice President
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The Chamber of west Australia Export, Consultant
Strategy Consultant:
Dr. Paul Yee
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Bachelor of Arts (Hons), The University of Hong Kong
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Master of Business Administration, Trinity University
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Doctoral Degree of Business Administration, Society of Business Practitioners, United Kingdom
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The Certified Financial Consultant, United States of America
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Postgraduate Diploma (B.A.)
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Certified Professional Manager, Society of Business Practitioners, United Kingdom
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Fellowship, Society of Business Practitioners, United Kingdom
Facilitator:
Cat Tsang
Prime areas:
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Enhancing shop performance through KPI, Performance of sales person enhancement, Inventory management, Marketing & Promotional Strategy through managing shop areas, Formula for high performance of setting target, of Exploring VIP through Management & Strategy
Cat Tsang is a senior corporate management consultant and an international action learning catalyst & trainer.
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Graduated from Royal Canadian University, Master of Business Administration
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17 years of experience in the management of apparel retail industry
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She was the sales manager and training manager of international apparel brand.
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She has been working as a retail consultant in the domestic retail industry.
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One of the lecturers of the "Fine Retail Operation System" 《精細化零售運營系統》
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One of the national tour consultants of two famous brands, Xtep and Goldlion
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Training of hundreds of brand companies in the buying meeting, maximum number of people reached 1,000
Experiences：
Women：Qiushui Yiren, Sancai, Fragment, Nazi, Butong, Stiawen, Yushi, Shixi, Desais, Blue Land, Bagpipe, Yixiang Liying, Yiyi, Kraft, Point Dress, Milan, 18 Lady Square, Eternal Color, Buyifang, Jiangnan Cloth, Sophia, Weiyi, Imanlin, Inafu；
Men：: Goldlion, Playboy, Flower Umbrella, Alien, Valentino, SMART, Warm Bird, Talent, Jiuding, Busen, Prince, Dragon, Jack, Joj, News, G2000, Edenburg, Sketch, Chinese Suit , Lodz, seven wolves, GXG；
Casual：Fort Lion, Aijie Square, Yi Trend, Koreatown, Giordano
Sports：: Xtep, Converse, Adidas, Nike, Peak, Xidelong, Jordan, Anta, etc.
Facilitator:
Andy Hui
Prime areas:
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Benchmarking store construction project, Cutting-edge training project, Multiplying performance strategy, single store operations management, key data analysis of store, Systematic coaching performance, creating super store manager system, Field coaching techniques, Enterprise retail operation management diagnosis
Andy Hui is a senior corporate management consultant and a senior terminal practical coach.
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Engaging in business management and consulting training for years.
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13 years of retail terminal management experience, with rich operations experience and retail strategic vision
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Advocating field coaching for improving performance, and achieving outstanding management in the management of retail frontliners, goods and fields.
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His lectures has reached more than 1,000 sessions, and the satisfaction rate of students is over 95%, spread all over the country, including Hong Kong, Macau and Taiwan.
Experiences：
Women: Ou Shili, Jiangnan Cloth, ONLY, Jessie Wu, Qiushui Yiren, Sancai, True Love, Nazi, MO&CO Ahlian, Pretty Fashion, Yin Jiani, Shui Yunjian, Ou Shangni, Ou Shili, Fa Luna, CANTO MOTTO , Viouvis, Tianlan, Da Yiyan, Mystery, lattice gallery, Sandy, etc.
Sports & casual wear: Boy, Nike, Adidas, Reebok, Fuma, Fila, Converse, Anta, Xtep, 361, etc.
High-end men’s: Seven Wolves, Dancing with Wolves, Lilang, Busen, Caizi, Fugui Bird, Ou Du, Left Bank, VERRI, DIDIBOY, Alant (ALT), Lexton, Gonio, Oscar Dan, non-mainstream, etc.
Kids’ wear: Barabara, Piggy Banner, Ajabonne, etc.
What we do?
Our Service
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Business Consultant
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Internal Training & Development System
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Executive & Personal Coach
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Training Program
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Service & Courtesy Award Training
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Mystery Shopper’s Programme
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Team Building
Corporate Training & Development
Acrux has been building a reputation of integrity and flexibility by delivering well interactive and insightful in-house training programmes
Our Training is regarded as,
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Effective and ready-to-apply
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Interesting and interactive
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Easy to understand with less theory
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Practical and insightful
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Learning with fun
Modules offering varying degree of difficulty are available for your company to improve performance and boost morale.
Team Building
Fun, Safe & Insightful
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Practical experiences and successfully ran in the international MBA programme of the University of Hong Kong.
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Outdoor safety is guaranteed by professionally trained instructors, operation protocols and tested safety equipment.
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We go beyond programme execution and incorporate social science research methods to assess and confirm training effectiveness.
Consultancy
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Acrux consultant takes as a third-party role, who offers an individual and objective advice, solution and even assistance on execution by discovering the root cause.
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This is how Acrux acts as an invaluable asset to the company as 'onlooker sees most of the game'.
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Acting as a conduit between management and staff, Acrux figures out the solutions and provides relevant training or coaching to the staff or stakeholders involved.
Flow
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Probing: to understand and analyse with instant advice
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Reporting: to offer practical proposals, including strategic plan, aims, positioning, execution plan and time slot
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Reviewing: to assure the execution progress, plan adjustment individual coaching or training delivery will be provided if necessary.
Mystery Shopper's Programme
Acrux MSP is Cost Effective and Affordable
High-quality-mystery shoppers from retail & hospitality industry are professional on what qualified standard is.
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Utilized resources and lessened the workload for the department in charge of MSP
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Increased sales, service and quality.
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More repeat business and referrals to friends.
Increase Employees’ Awareness and Accountability
Pin points both problem and laudable areas for training.
User-friendly charts and individual reports for each shop.
Helps communicate standards and expectations to employees.
Everybody WINS
Customer Wins - Increased customer satisfaction.
Employee Wins - Increased tips, skills and motivation.
Company Wins - Enhanced image, sales and repeat business.
Personal Coaching
Approaching Crux & Challenges:
Acrux is proposing individual coaching sessions for staff to help them handling their daily challenge and stress arising from work, peer and personal issues.
Objectives:
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To facilitate company and staff development from individual level, through coaching and/ or field coaching (on-the-job)
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To promote staff wellness through helping them to handle daily challenge and stress
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To provide reference to the management about the difficulties the staff facing
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The coaching session is goal oriented and problem focused.
Why "US" ?
Training Need Analysis (TNA) Training Effectiveness Measurement (TEM)
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We all concern on the training effectiveness of every programme, Acrux is running the training cycle including pre and post evaluation for our clients.
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The training effectiveness can be measured quantitatively and qualitatively depending on the need of our clients.
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We provide the pre and post measurement tools for the participants as well as their direct supervisors and subordinates if necessary.
Participant-oriented
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We delivered with the reputation for integrity and reliability that Acrux is justifiably proud.
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Acrux and team projects are a powerful vehicle for engaging personal and professional development.
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We tailor to your needs and very much in partnership with your training requirements with our professional advice.